You’re much more likely to create a highly-engaged workplace if you recruit and promote people like the guy who played Peterman than the one behind Puddy. Here’s why.
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Recent Gallup research says that the number of engaged employees–those who are involved and enthusiastic contributors in the workplace–is trending upward somewhat from 2009, which should be good news for businesses. Gallup surveys have long shown that companies with higher percentages of engaged employees grow faster–and are more profitable–than those that don’t.
The trouble is, however, that how engaged your employees are depends as much on each individual’s unique perspective as it does with any of your efforts to create a supportive environment. In other words, what looks like an exciting initiative for employee engagement to some might represent threat, difficulty, or uncertainty to others. Opportunity is in the eye of the beholder.
Consider for example, the vast opportunities afforded to the comic actors who starred on Seinfeld, one of the most successful sitcoms of all time. The show has earned $3 billion in syndication fees because it\’s being constantly rerun on televisions around the globe. Although the actors who played George, Elaine, Kramer and other well-known characters don\’t get a cut of those fees, the reruns showcase their work every day in almost 100 countries. They are among the most famous actors in the world.