Don’t ask questions about what you don’t care about.
Netflix doesn’t track vacation time because they don’t care about vacation. They track results because they care about results. So they have a hard-core performance standard but no vacation policy.
The term for this type of thinking is key performance indicators, or KPIs. It’s a trendy way to zero-in on what you care about; my investors always ask me about KPIs. AtQuistic, I measure sales, because at my last company, Brazen Careerist, I measured traffic and realized that it doesn’t matter how much traffic you get if people don’t buy stuff.
A more interesting KPI is how many people come to my blog for the first time and don’t leave. The unfortunate truth about this statistic is that as long I offer up a link to the postWhat it’s Like to Have Sex with Someone who has Aspergers, I don’t lose traffic. But that’s not a good way for me to keep traffic. It’s the road to hell. Then I’d have to point them toHigh-Income Women Get More Oral Sex, and soon I’d have a site full of people looking for porn. (Or maybe I already do. Maybe there is no one still reading this post because everyone has clicked away.)
The problem is that when I measure how often I post I never meet my goals and then I start with self-hatred. Like, I just dipped 50 cookies into my coffee when the kids weren’t looking because they are onto me about the obsessive eating. The KPI I should be looking at is how attached do I feel to the world. Because the thing that really gets me to write is that I get lonely.
Read full article via Penelope Trunk Blog.