The Smart Creative’s Guide to Dressing for Work

Choose your weapons (and accessories) wisely

The psychological effects of clothing on performance extend to tools and props. A 2011 study led by Charles Lee at the University of Virginia showed that university students perceived a putting hole to be larger (thus making more putts) when they used a putter that they thought belonged to the pro player Ben Curtis, as compared with a standard putter

Whether it’s a lucky pen handed down from a mentor, or a mouse-mat from your first successful product launch, the symbolic power of the objects we work with is more than mere superstition or sentimentality. Their meaning can alter our mindset and improve our performance. The same principles also apply when choosing what to wear – that lucky tie or necklace really could give you an edge at an interview.

Dress to impress

If you want to appear authoritative it really does make sense to dress smart. A raft of studies have shown that people in more formal attire get served more quickly in shops, have more luck soliciting charity donations, and are usually judged to be more intelligent and academic. […]]

Read more The Smart Creative’s Guide to Dressing for Work – 99U.

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About

Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

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