As hilarious and touching as Super Bowl ads are there is enormous work involved in order to move a person from titillation to action. Here are a few classics:
Over the years, ad makers have identified some trusty Super Bowl formulae and, for better or worse, used them to guide creative direction on big game ads. It’s usually for the worse, of course. Because as soon as enough people start using the same recipes, and following them too closely, the result is, well, look at most movies today for how that works out.
But the classics are classics for a reason. Some of the best Super Bowl spots have used the tried and true formula, cleverly–treading close enough to be familiar but far enough away to not appear generic. Of course, not all ad hits conform to formula but those–like Apple’s “1984”–are the exception.
To prep you for this year’s ad bowl, here are the 10 most common ad genres used during the sports world’s biggest Sunday, and the ads that best exemplify them. […]
Read full article via The Best Super Bowl Spots Ever, By Genre | Co.Create | creativity + culture + commerce.
Jim is president of InnoThink Group and Leadership Matters. He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.