The Best Super Bowl Ads Ever

super bowl ad

Image courtesy Mazda

As hilarious and touching as Super Bowl ads are there is enormous work involved in order to move a person from titillation to action. Here are a few classics: 

Over the years, ad makers have identified some trusty Super Bowl formulae and, for better or worse, used them to guide creative direction on big game ads. It’s usually for the worse, of course. Because as soon as enough people start using the same recipes, and following them too closely, the result is, well, look at most movies today for how that works out.

But the classics are classics for a reason. Some of the best Super Bowl spots have used the tried and true formula, cleverly–treading close enough to be familiar but far enough away to not appear generic. Of course, not all ad hits conform to formula but those–like Apple’s “1984”–are the exception.

To prep you for this year’s ad bowl, here are the 10 most common ad genres used during the sports world’s biggest Sunday, and the ads that best exemplify them. […]

Read full article via The Best Super Bowl Spots Ever, By Genre | Co.Create | creativity + culture + commerce.

Hire Jim Woods, speakers, leadership, consultant, hr, innovationJim is president of InnoThink Group and Leadership Matters.  He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.

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Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website

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