So how do you motivate a reader to click on your email and give you their time? Depending on the context, career and communication experts offer the following advice that job seekers should bear in mind when crafting their job-search subject lines.
Keep it short. A typical inbox reveals about 60 characters of an email’s subject line, while a mobile phone shows just 25 to 30 characters, says Amanda Augustine, career expert at professional job-matching service TheLadders. With such limited space, eliminate any unnecessary words like “hello” and “thanks,” and get right to the point in about six to eight words.
Example: Human Resources Assistant Application
Place the most important words at the beginning. A whopping 50% of emails are now read on mobile phones, says Dmitri Leonov, a VP at email management service SaneBox. Since you don’t know how much of the subject line hiring managers would be able to see from their smartphones, it’s important to put the most important information at the beginning of the subject line. Otherwise, compelling details could get cut off.
Read full article Business Insider.