Everybody has a dream. Everybody has a desire to matter. Most everyone I have ever met has had a dream for a business. What stops short is fear.
Yes, most businesses fail.
I happened to view a video this afternoon on New England Patriots quarterback Tom Brady. I was amazed to learn how he was never the wonder kid in high school or college that we expect. His scouting report for the NFL rated him as sub par. New England was the only team that selected him. That was due to his coach making a call.
My point is you’ll have to sacrifice more than you have ever imagined to grow your business. Starting a business is the easy part. Enduring the long hours, little or no paycheck for periods longer than you anticipated. Loneliness, second thoughts.
But if you hold on, like Fed Ex that started during a recession you can make it if you are willing to fight your way through it.
If someone else can make their dream a reality then you can male your dream a reality.
Here is why this is a great time to create your startup:
Your current job isn’t a path to happiness.
Having a career is a fine goal. But placing faith in a job as a way to advance is a poor strategy. As someone recently pointed out, mediocre bosses typically get ahead in corporations, because they are the most likely to make “safe” choices. When you work for such a boss and company, you won’t get a chance to shine, either, or learn what you need to grow.
Where are you going with your life? Learn more.
Entrepreneurship has been on the decline.
As researchers at the Brookings Institution have shown, entrepreneurship has been on a decline in this country for decades. The rate at which new businesses start has fallen below the rate at which they close. The reason isn’t exactly clear, but it doesn’t have to be. Fewer startups mean less competition for money, people, attention, and customers.
Competitors are your friends.
Even though potential competition has dropped, it hasn’t gone away. But that’s no matter, either. Competitors help create and enlarge markets, acting as a marketing multiplier and giving credibility to an endeavor. In addition, you can make competitors work for you. Welcome them.
You don’t have to risk it all.
Worry about risking it all is understandable, particularly if you have people who depend on your ability to bring home a paycheck. But there’s no reason to jump into the deep end of the business pool if you don’t have the resources for such a gamble. Start your business on the side. Given how so much in communications and human interaction now happens online, it’s easier than ever to get a part-time venture going, find a market, close business, and get paid.
Read full article via Inc.com.